4 Employee Communication Strategies for Open Enrollment Success

Employee communication lead by the CEOEmployers and HR personnel typically find open enrollment season a stressful and overwhelming experience. But, what they fail to realize is that employees often feel the same way.

Choosing their healthcare benefits isn’t easy. How could you make open enrollment easier and rewarding for everyone?

1. Consider online enrollment.

Online enrollment is easier and much more convenient for everyone involved. Instead of having to complete forms, submit them, and wait for confirmation, employees could easily choose their elections from virtually anywhere.

As for the HR team, they could easily keep track of enrollments through their employee benefits administration software.

2. Educate employees as early as possible.

Don’t wait until the last second to inform employees about the options and changes to this year’s healthcare plans. Send out newsletters, email blasts, messages in group chats, and so forth about what they could expect at least two months to a month before the actual enrollment period.

As such, they could research their options and talk to HR about the best options for their specific requirements.

3. Communicate — clearly, simply, and constantly.

When talking about health plans, it’s fairly easy to get lost in all the technical jargon and various acronyms, but you need to make sure that you explain everything to your employees in a manner that they’ll understand.

Inform employees about enrollment deadlines and major changes to their benefits plans. Additionally, make sure to communicate with employees year-round their benefits packages and not just during open enrollment to make sure that they’re using their benefits and not letting them go to waste.

4. Consider getting a benefits specialist.

A benefits specialist, whether a third-party administrator or a broker, would be very helpful as they know everything there is to know about all the available options. This would make certain that your employees know and could select the ideal options to suit their needs.

You should likewise remember that employee benefits communication must be a year-round effort. This way, you empower your employees to choose the most appropriate options for them and their families.