The 2016 Luxury Packaging Awards was held last September 14 in London. The awards showcased high-quality packaging from different industries, including food, tobacco, jewellery, wines and spirits, perfume, cosmetics, and many more. What does it all have to do with you? Well, perhaps it is time that you consider luxury or specialty packaging for your business.
Tempted, Were You?
Have you ever noticed the prestigious and regal packaging of whisky, wine, and other luxury items in specialty stores or malls? Were you enticed to actually purchase one of the products? Such adornment can be attributed to luxury and specialty packaging. It may mean the strategy employed by luxury brands to market their products. Now, your company does not have to be a luxury brand to take advantage of luxury and specialty packaging.
You can start out by choosing one of your products or by developing a new product that you can market as a ‘special’ product. It does not have to be a mainstay product; it can be a limited time product offering. Your product content and quality will ultimately be the reason a customer will continue to deal with your company.
Plus, Well-Crafted Packaging
Your next step will be to attract leads to your ‘specialty’ product. Luxury and specialty packaging are the means to do just that. Such packaging has certain qualities that communicate characteristics consumers want. For one, with the seamless and perfect shape specialty items are packaged in, consumers can see a great deal of work that had been put into the product, and thus, vouches for the product’s quality and safety.
Equals a Standout Item
Another characteristic that draws in consumers is the uniqueness of the product. With the convoluted mass market, you can make your product stand out. Minimalist luxury is the trend nowadays, and it can express your company’s craftsmanship and heritage.
Luxury and specialty packaging can transform your product into a sought-after item. You can use a variety of materials for this such as custom papers, fabrics, permanent adhesive labels, leather, and many more.
Are you ready to stand out?