Introducing new products to your customers can be challenging at times, especially when they get used to the items they are using. As a veterinarian, your main priority is to evaluate and make sure the new products coming in are safe.
Deciding about the New Drugs
The first thing you need to do is coordinate with an independent drug representative. Determine if there’s any significant difference from the previous items you’ve had. While it’s good to be open to innovations, you still need to do your own research. Check if the new medications have been registered at the GRAS (Generally Recognized as Safe). This is the best way to determine the quality of the new products.
In addition, you should consider the price difference between the items. Follow the “one in, one out” rule to avoid problems with your inventories. Most pet clinics do this by putting the previous items on sale to give room for the new stocks.
Getting the Buy-In of your Staff
It is good to set a team meeting for these matters. Getting feedback from your staff does not only give you additional helpful inputs. Trusting your team also shows great appreciation and can boost morale. Start delegating tasks and provide a timeline. You can assign research and development to one of your team members, while the others can work on the reports. Doing this can simplify the process and lead you to better decisions.
Promoting the New Items
After the decision making, you need to develop a marketing strategy to introduce the new products. One way to do this is by offering free seminars to your clients. Be sure to highlight the improvements and provide them reading materials. Check out some custom-made promotional products for veterinarians. Include all the helpful information about the new items.
Introducing a new product should be easy if you know everything about it. Again, do not offer any item you’re not familiar with. Product knowledge is key to success.